These insights come from recent national surveys, sector reports, and trend analyses.
🧩 1. Economic Pressures & Financial Sustainability
Canadians are searching for:
- How nonprofits are coping with inflation and rising operating costs
- Strategies for diversifying revenue
- Donor trends and charitable giving forecasts
This aligns with sector-wide findings that economic pressures remain the top challenge for Canadian charities, cited by 89% of organizations (see https://theonn.ca/2025/06/the-status-of-canadian-fundraising-2025-sector-trends-challenges-and-opportunities-in-the-ai-era/)
💼 2. Labour Shortages & Workforce Issues
High search interest around:
- Recruiting and retaining nonprofit staff
- Burnout and workload management
- Compensation benchmarking
Labour challenges continue to be a major theme in national surveys of nonprofit organizations. (Check out: Imagine Canada’s People First: A Portrait of Canada’s Nonprofit Workforce: https://imaginecanada.ca/sites/default/files/people-first-a-portrait-of-canada-s-nonprofit-workforce.pdf).
💻 3. Digital Transformation & Technology Adoption
People are increasingly looking up:
- How nonprofits can use AI
- CRM and donor management tools
- Cybersecurity for charities
- Digital fundraising strategies
Reports highlight that nonprofits are investing more in digital strategies to maintain donor relationships and improve efficiency (see https://theonn.ca/2025/06/the-status-of-canadian-fundraising-2025-sector-trends-challenges-and-opportunities-in-the-ai-era/).
🏘️ 4. Demand for Services & Community Needs
Searches often relate to:
- Housing and homelessness services
- Food insecurity
- Mental health supports
- Community development initiatives
These reflect the core areas where nonprofits bridge service gaps in Canada’s social infrastructure (see https://www150.statcan.gc.ca/n1/daily-quotidien/240320/dq240320a-eng.htm).
📊 5. Sector Size, Impact & Economic Contribution
Many Canadians search for:
- How big the nonprofit sector is
- Its contribution to GDP
- Number of organizations and employment statistics
For example, nonprofits contributed $216.5 billion to Canada’s economy in 2022, representing 8.2% of GDP (see https://www150.statcan.gc.ca/n1/daily-quotidien/240320/dq240320a-eng.htm).
🧭 6. Trends in Philanthropy & Fundraising
Common search themes include:
- Donor-advised funds (DAFs)
- Corporate social responsibility (CSR) partnerships
- Fundraising trends and forecasts
Sector outlooks suggest charitable giving will remain resilient despite economic headwinds (see Nonprofit #2 in the October 1, 2025 Nonprofit industry
